All posts by Jacob

Hague light & Dutch skies

“In painting the magic comes from above” light and air are the great magicians,” said a prominent member of the “Haagse School” J.H. Weissenbruch (1824-1903). Air creates space and light makes colors visible. Hague light and Dutch skies.

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abstract paintings

abstract

After the popularization of photography, the need to paint figurative was less pronounced. Why study for years, dabbling and exercise when you can immortalize your environment through a single downward movement of the index finger? Moreover, about the same time somewhere in Vienna a man with beard, if life was not sad enough, began to explore the subconscious. Here we have the two main reasons why Kandinsky hung one of his paintings upside down to invent the abstract painting.

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product experience

winkelen-met-uit-Wonderland2
A large part of the population sees a purchase over the internet as normal buying behavior, it is clearer to distinguish their products necessary for the owners of physical stores and present especially. Therefore it necessary for the owners of physical stores to distinguish their products and present them on a more specific way. The lack of “product experience” on the Internet is to blame for this. What differ online and offline stores?

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Dutch design brands

designjurjendutch design

International brands such as Artemide, Flos, Foscarini, Luceplan and Vitra produce mainly designer lamps in fairly large numbers. A hanging lamp, floor lamp or table lamp from such brands soon to be a substantial investment. Dutch brands can compete well because since the eighties of the last century, homegrown interior accessories at the hands of Benno and Droog Design gain (international) attention.

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design in advertisement

gebakken lucht
After the industrial revolution (1750 ) was traditional knowledge related to the production of unique pieces. Slowly mass production became the standard. Within the newly created production proces the designer takes its own place and provides products of a specific design; Thus arose new specialism such as materials science, ergonomics and marketing. To be distinctive, there appear in the last half of the last century words like new, unique, and design.

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appearance

overzicht stal met tekst blauwig

The original purpose of lamps (lengthening of the day) is no longer necessary; the human rhythm is because of the massive use of artificial light since early last century, hardly dependent on sunlight. Indoor lamps are therefore used mainly for decorative element: aesthetic considerations or remnants of what was once useful. To provide re-meaning to bulbs we give it elements of the human condition.

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